18 Instagram Stats for 2018

Every Marketer should beware of the these Instagram stats 

Instagram is a very visual social media platform, and it is growing leaps and bounds. As a matter of fact, it is quickly surpassing many of the other social media platforms that have been around a much longer time. There are over 800 active monthly users per month, with an anticipated growth to 1 billion by the end of 2018. I strongly recommend Instagram to my clients to promote their products - photos, videos, & video stories, all work tremendously well on this platform. The one critical factor, which is a make or break proposition, is the lack of a cohesive social media strategy. It is important to understand your audience - the Who, What, When, Where & How are the building blocks of success.  

Social Media Strategy that works 

Every plan should start with the fundamentals: Goals & Objectives. In order to be effective and efficient on social media, you must have a plan. Explore the tips here to stay focussed. 

Here are 9 of 18 stats you should not overlook

  1. 7 out of 10 Hashtags on Instagram Are Branded
  2. An Estimated 71% of US Businesses Use Instagram
  3. 80% of Users Follow a Business on Instagram
  4. Instagram Mobile Ad Revenue to Hit Nearly $7 Billion in 2018
  5. 25% of Instagram Ads Are Single Videos
  6. Instagram Ads Increased by 28% in the Second Half of 2017
  7. Posts With a Location Get 79% More Engagement
  8. 70% of Instagram Posts Don’t Get Seen
  9. Instagram Users Engage More on Weekdays

Get all the details and the other 9 stats that will help you fully optimize your social media plans

The 4 Key Principles of Data Management

The 2018 Instagram Hashtag Guide