AMA Consulting Services provides digital marketing solutions for small businesses. Helping companies create robust online advertising programs and basic search engine optimization solutions to ensure excellent organic search results.
If your brand message was central to your business objectives, then it might be a good time to conduct a brand review.
Digital advertising on social media or any other online medium like Google AdWords, can help you expand the brand experience to a target audience or a completely new market. The additional exposure will help to inform, inspire and drive more sales.
Search Engine Optimization or SEO can help you increase revenue by ensuring that potential customers can find you online during the moment of truth - when they are searching for a product or service and your website is returned as a result in the search engines.
A minimum of 5 - 10 % should be allocated to digital marketing budget.
You will know if your email marketing initiatives are effective based on the campaign goals you set prior to executing your campaign. Those goals could be: The amount of open emails, How many clicks on specific links within your campaign, or how many times the campaign was shared with a new recipient.
You should select the social media channel based on you target audiences. For example, if you are trying to reach business centric audiences , LinkedIn might be a good fit. If your marketing is focusing on a visual appeal, Instagram could be a good fit. Each social media channel provides an excellent user profile, of which you can use to overlay your audiences’ profiles.
The success of your website should be based on your business goals. They can include website visitors, visitor engagement, time spent on site, conversion rate, time spent on site.