Social Media Copywriting is key to a successful social media strategy. Once the strategy is in place, we have to determine how to effectively get attention, and increase followers and likes.
The jury is out on whether or not social media can help drive leads, sales, or engagement. According to Digital 2019, There are 3.48 billion social media users in 2019, with the worldwide total growing by 288 million (9 percent) since this time last year.
"Great copy is what many of the most engaging posts on social media share in common. This is particularly true for memes, which elevate mundane images to viral status with emotional copy that runs the gamut from hilarious, ironic, to nostalgic."
Social Media Copy
Strategies for Social Media Copy
Encourage Your Audience to Join the Conversation
Elevate Images with Emotional Copy
Leverage the Desire to Learn
Write Copy that Leverages FOMO
Great Copy Cuts through Background Noise
"No matter which social media platform your brand is active on, great copywriting can be the key to engaging your followers more effectively. These four social media copywriting strategies will help you to stand out from the competition, giving your audience a reason to stop and consume your content."
These strategies are being used very effectively for some very big brands, like airlines, hotels and some retail companies. Explore the details of each strategy here