4 Super Effective Strategies for Writing Copy for Social Media

An effective social media strategy is an important first step. It lays out the roadmap to accomplish business goals, and key business objectives.

Very often small businesses overlook the key role that social media plays and bypass the strengths and opportunities. A cohesive social media strategy will help you focus on what is important, rather than on what is expedient. It also helps to avoid the usual mistakes most small businesses make.

A simple post will not magically generate a lead or a sale, but it will help to kick-off your brand awareness campaign and improve your search results.

Does Social Media Copywriting work?

The quick answer is yes. Even though a photo can evoke a great deal of emotions, copywriting can enhance and advance your message. Social media is an engaging medium and requires whit, humor and intrigue, having the right message is central to a successful campaign.

Here are 4 strategies to consider

  1. Encourage your audience to join the conversation
  2. Elevate images with emotional copy
  3. Leverage the desire to learn
  4. Write copy that leverages FOMO

Social Media Strategies

Great copy is what many of the most engaging posts on social media share in common.

In the early days of social media, many businesses seeking to engage their audiences on Facebook and Twitter were slow to catch up on the fact that these platforms weren’t just about self-promotion or advertising. 

Sometimes, less is more when writing copy for social media. Take Instagram for example, where the average user spends 21 minutes each day scrolling through photos and videos.

Professional social networks like LinkedIn lean more towards content delivery and consumption, with 94% of B2B marketers using the platform as a content distribution channel.

The fear of missing out (FOMO) is a powerful motivator that fuels many of our social media behaviors. 

A cohesive social media strategy includes three basic components:

  • Message
  • Photo
  • Website links
  • Hashtags

Explore the 4 strategies in more detail.

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