9 Subject Line Tips to Crush Email Open Rates

Email Open Rates Across Other Industries  

Email marketing remains a very consistent digital marketing platform for increasing customer engagement. It is also a very cost effective method to drive sales and revenue. The impact is felt across multiple industries as well. Here is a visual snapshot of the metrics based on email open rates:Email Open Rates

Check out the other industry metrics here

How to improve email open rates 

According to this article, email isn’t dead. In fact, the number of email accounts is expected to grow more than 22% by 2021.And with over 3 million legitimate emails sent every hour (according to Internet Live Stats), it’s more important than ever to find ways to cut through the noise. Because 35% of email recipients open based on the subject line alone (according to Convince & Convert), the subject line is a great place to start.

Here are 9 quick tips to help improve your subject line

  1. Keep it short
  2. Personalize the message for your readers 
  3. Use emojis to spice up the message 
  4. Use stats and numbers 
  5. Utilize the preview test 
  6. Customize the from name 
  7. Call out brands/Names/Institutions 
  8. Use positive action words 
  9. Don't mislead 

Explore each of the 9 tips here in more detail  

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