Social media and mobile go together like hand in glove.
Do you need a social media strategy that is different from the one you use elsewhere? The quick answer is no, but you have to be mindful of the platform and the audience; ensure that your designs, content and call-to-action is mobile friendly.
Canva is all folks talk about in my Twitter feed. It is driving the conversation around design, content, mobile, advertising and social media marketing. Finally, a way to create engaging content without being a designer. Canva makes this easy and accessible - on your desktop, tablet or on mobile. You can literally design creative for a Facebook post on the go...super easy and amazingly user-friendly.