Instagram rolled out Stories Highlights and Stories Archive.
Two new tools which enable users to hold on to their favorite memories from Instagram Stories. These additional Stories features offer up precious new opportunities for brands to promote their content and attract new customers.
What are Instagram Stories?
According to Buffer, Instagram Stories is a feature that lets users post photos and videos that vanish after 24 hours. Like Snapchat, the photos and videos shared in your Instagram Story. They are ephemeral and can't be viewed once 24 hours have elapsed.
How to Use Highlights and Story Links to Increase Conversions
Instagram Story Archive and Stories Highlights, can re-surface the most popular parts of a previous Story. These stories can showcase it to your audience as a "new" post - with promotional links included.