A Step-by-Step Guide
Social media reports are important. Why is it important to understand the importance of creating a social media report? How will this help with your social media strategy? If you provide a report to your client, will it help? How do you define which metrics to track? These are some the important questions that should be answered as you consider social media reporting.
Review some of the questions in more detail. According to Social Media Today, "without reporting, you’re going into social media marketing blind. Social media reports show you what works and what doesn’t. Sure, you can see that, say, some of your posts perform better than others, but only a comprehensive report will help you analyze the strengths and weaknesses of your social media strategy."
Social Media Reporting Questions
Often times reporting does not become a critical factor until something goes wrong. We then find ourselves struggling to pull together metrics to support and fight back against a challenge or a perception. Rather, we should think about which metrics support our overall goals and track them over time, so that we can gain insights and make changes as warranted.
Consider the following steps to help us create a report that will actually support our social media strategy.
- Step 1 - Define your goals
- Step 2 - Define your recipient
- Step 3 - Define the timeframe
- Step 4 - Decide which metrics to include
- Step 5 - Design the report
When creating a report consider why you are investing your time. How will it help you accomplish your goals. Does it align with your strategy? These are some of the questions that will help you generate a report that is helpful to you and those who might need to read it.
This article goes into more details regarding the 5 steps and the critical nature of creating a report, optimizing the report and using it to help meet your business goals and objectives. See the details here