I was in the midst of testing and learning - working to determine which tactics works best for a particular client on Facebook. I quickly discovered that there was a huge opportunity to make videos available, but I wasn't quite confident about the effectiveness as it relates to a specific brand. Surprisingly, I discovered that consumers are engaging with videos across multiple platforms and doing so at a very high rate. We should not underestimate the power of visual messaging.
AMA Consulting Services provides digital marketing solutions for small businesses. Helping companies create robust online advertising programs and basic search engine optimization solutions to ensure excellent organic search results.