Make sure that your site is the authority
Even though we have witnessed a great deal of change as it relates to Search Engine Optimization (SEO), one thing has remained the same - good content cannot be substituted. Creating an effective SEO strategy includes keeping a keen eye on what not to do, and focusing on what is important. Since SEO is about relevant content that is quantitative and qualitative, there are specific areas that should be taken into consideration. SocialMediaToday provides the details and context for the pros and cons of an effective SEO strategy. Following are the broad strokes from the article.
Let's start with the definition of SEO
According to moz.com Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. We can underscore quantity and quality, simply because it is the cornerstone of effective SEO implementation.
These are not effective strategies
- Link farms
- Keywords stuffing
- Buying links
- SEO squatting
- Creating social media accounts for your pets so you can generate social search links back to your website.
Effective SEO Strategies include:
- Topic Clusters
- Constructing Pillar Pages
- Building out your pillar content
- Search Engine Results Page (SERP)
SERP Engagement Metrics
- Time spent on site by visitors
- Bounce rate