What is SEO?
Search Engine Optimization (SEO) is the cornerstone of creating relevant content. Content is king. Creating relevant content for social media, websites, newsletters and blog posts is critical to increasing consumer engagement. Content feeds the search engines, and relevant content helps to get your products and services at the top of the search results page on Google and other search engines.
How to improve local Search Engine Optimization
What makes local SEO effective? Awareness can be a huge part of understanding local SEO best practices. Searches for restaurants, hotels, basic services like a dry cleaner, super markets or home cleaning services, are all benefiting from local SEO.
Reviews are central to enhancing local SEO, more people trust the review or feedback from someone who have experienced a product or service, that the core marketing efforts of a brand. So, review sites are increasing their traffic and becoming a first stop to find a local business. Sites like Yelp and Google My Business are leading the way .
The following four areas of focus brings into consideration how each area plays a pivotal role in local search engine optimization.
At the core of each of these areas is a mobile device. A large percentage of consumers start their search on a smartphone.
- General Local SEO Stats
- Online to In-store
Explore the 15 reasons why local SEO is more important than ever