The role Keywords play in social media marketing
Building a strong keywords list is paramount to a successful social media strategy. In addition to knowing when to make a post, what to post, and which hashtags to use, you also need to include keywords that will help provide the reach and effectiveness.
- Google Analytics
Native Social Media Tool
You won't be surprise to learn that in addition to the suggested social media keyword research tools, there is the good ole reliable - native search. You can use the internal search feature of each social media platform: Twitter, Instagram, Pinterest, Facebook, etc. Naturally, this is more time consuming, but it is certainly a good option to build a social media keyword list. You can also find hashtags that are trending and determine which one is getting the most response. Take a deeper dive into each of the native social media tools and get more insight regarding what works and why.