The Deluge of Data

How do you know which data is important?

One can argue that all data is important. That argument might be right, but how do you decide which data is important? Where do you get your data? How do you use the data that you collect? The answers to these questions is the beginning of a solid plan. Most people do not know the value of their data, and if they do, they very often do not know how to leverage that data to help support their business goals and objectives. Big Data has become a buzz word, one that is often use to send a signal that you are in the know.

What is big data? 

According to SAS, big data is a term that describes the large volume of data – both structured and unstructured – that inundates a business on a day-to-day basis. But it’s not the amount of data that’s important. It’s what organizations do with the data that matters. Big data can be analyzed for insights that lead to better decisions and strategic business moves.

The Infographic Flowchart by Salesforce 

This very detailed Infographic outlines the various levels of data and how it could be used from a business perspective. Getting access to data is easy, but knowing how to use it, requires skill, knowledge and a plan. Here are a few broad strokes from the infographic: 

  • Transaction Data
  • Machine Data 
  • Social Data 
  • Business Applications 
  • Search Engines 


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