Planning in general cannot be understated. However, when you are running a business, your marketing initiatives cannot be effective, if you don't have a plan.
There are so many uncontrollable moments that are dotted along the way, that nothing should be taken for granted. This applies to every aspect of your marketing journey. Whether its online or offline.
Sitting down on regular basis and mapping out your strategy, your business goals and objectives are critical moments and time well spent.
This infographic marketing calendar is just one example, of the many moving parts that must be considered when executing a marketing strategy. Plan, plan and execute. Measure, analyze, and then plan again.