Social Media is not just about posting still photos, you can also include videos - who knew...over 8 billion users on YouTube. Videos are central to connecting with your audience or your potential customer.
Your social media strategy should include videos as an important medium to tell a story, and to connect in an emotional way with your audience. Additionally, you don't have to spend a great deal of your budget on producing videos, a steady hand and a smartphone is all you need.
Although, it is suggested that you have a plan and a good understanding about what is important, interesting and compelling. Even though, video viewing is increasing over time, consumers still want engaging content. Plan out what you want to accomplish and make the most compelling video that you can, and watch the views increase.