11 New People Join Social Media Every Second

The role social media plays in marketing

After reading this report regarding the growth of social media sites, I suddenly realized that social media isn't going anywhere - its here to stay. What does it mean for marketers? How do you leverage this medium for your clients? What's the best strategy?  With all the conflicting stories about social media and the impact it has on our daily lives, we can often times become blinded by the negativity of the conversations and interactions via these sites, but we cannot overlook the vital importance of social media as a central component to any digital or online marketing initiative.This sentence encapsulates the essence of social media and what it means to marketers - "social media gives marketers a voice and a way to communicate with peers, customers, and potential consumers. It personalizes the "brand" and helps you to spread your message in a relaxed and conversational way". The Balance Small Business provides a deeper context to social media and the role it plays in marketing today. 

Impressive stats about social media 

  • The number of social media users in 2018 is 3.196 billion, up 13 percent year-on-year
  • The number of internet users in 2018 is 4.021 billion, up 7 percent year-on-year
  • The number of mobile phone users in 2018 is 5.135 billion, up 4 percent year-on-year

This article really digs into the heart of the impact of social media from a global perspective. It provides a good perspective of the power and enduring existence of social media for many years to come. Explore the gender differences and the global impact in more detail here 

  • Almost 1 million people started using social media for the first time every day in 2017 — that’s equivalent to more than 11 new users every second
  • The global number of people using social media has grown by 13 percent in the past 12 months, with Central and Southern Asia recording the fastest gains (up 90 percent and 33 percent respectively)

The Link-Building Strategy

The Deluge of Data