The 2018 Instagram Hashtag Guide

How to Use Instagram Hashtags and Get Results

For those who might just be getting in the game of social media and hashtags, and even though, you might have a sense of what a hashtag is, let's take a little time to explain in more detail the definition of hashtags. According to, "Hashtags or hash tagging is a way to add metadata to content you publish on social media so that it is easier to be found, followed and understood by people and social media sites. A hash tag starts with the # symbol and is followed by a word or words without spaces".In addition to sharing our thoughts, experiences and photos online, we want to make certain that other people can find them, interact with them and follow us as we provide even more interesting experiences and photos. As a marketing expert, it is more important to ensure that you understand the effectiveness of using a hashtag, so let's take a look at the guidelines that governs the successful execution of hashtags. The article The 2018 Instagram Hashtags provides a detailed journey of the guidelines and how to use hashtags effectively. Here are a few highlights:

Things to know about Instagram Hashtags

  • People can follow hashtags 
  • Using irrelevant hashtags, or the same ones too often, is a bad idea 
  • Business profiles can measure how effective your hashtags are 
  • Use hashtags in Instagram stories 
  • Add hashtags in your bio 
  • You can include up to 30 hashtags on a regular posts, and up to 10 on a story

How to find the best instagram hashtags for your brand 

  • Check out what hashtags your competitors are using 
  • Use hashtags that influential competitors are using 
  • Use Instagram's search function
  • Consider related hashtags

Create a cohesive strategy, and be guided the reason why you are making a post in the first place. Use hashtags to help support your purpose or reason for sharing the content. Stay true to your intended goal and key objective (s). 

18 Instagram Stats for 2018

The 2018 Instagram Hashtag Guide