Digital Marketing Role and Website Design
There is a lack of understanding as it relates to the role digital marketing plays in a successful execution of designing and building a website. I would venture to say that digital marketing is the gas to the automobile. The car might look good, but it won't take you anywhere until you ensure that there is gas in the tank.
What is Digital Marketing
According to SAAS Insights, Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses multiple channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
A digital marketing plan supports the efforts around a well thought out and designed website. An important element in a website design is usability, making certain that website users can find what they need, and can engage with the content without distraction.
3 Overlooked Essentials of digital marketing and Website Design
- Understanding purpose
- UX - Friendly Web Design
- Activation and Engagement
1.Before anything has been drawn or written for your website, you should know what the site's purpose will be. In other words, you should be able to describe who the website is for, and what you want those visitors to do after they’ve arrived
2. The way you put a website together, and how the finished product looks, is important, but smart website design is more than choosing the right layouts, fonts, and color schemes. It’s also about aligning your marketing goals with the buyer personas.
3. Even in 2018, a lot of business owners and executives assume that a good website will generate its own traffic and interest. Unfortunately, that just isn’t the case. It takes a lot of work to interest your prospects and get them to take action.