What are Instagram Stories
According to WhatIS.com, Instagram Stories can grow your small business and it is a feature within the Instagram app where users can capture and post related images and video content in a slideshow format. Stories can be modified with the typical features of the popular social media app.Launched in August 2016, Instagram Stories was initially criticized for being very similar to the My Story feature in Snapchat. In both apps, content is available for only 24 hours from the time of posting. Stories allow the addition of text, drawings and emoticons to images or video clips. Like Snapchat, filters and augmented reality (AR) stickers are also available for Stories. The edited image and video content can then be to be displayed in an arranged sequence and show up in followers' feeds. Stories also offers skippable ads in between different users’ stories.Instagram stories are another way to extend your brand reach, and increase user engagement.The following snapshots provide stats on why Instagram stories should be a part of your business; stats showing the brand users, and Instagram stories as used by specific industries:
Stats showing why Instagram stories can help grow your small business
Stats showing brand users
30 case studies showing how brands use Instagram stories
To see the entire Infographic detailing the the case studies supporting the importance of Instagram stories as central to your digital strategy, click here for additional stats and information.