Search Engine Optimization (SEO) remains a critical factor as a part of your digital marketing strategy. It is also one of those factors that is often overlooked, or not given the level of attention required.
Additionally, it is important to say that SEO is usually not taken seriously, simply because there is a lack of understanding and appreciation for the role SEO plays with respect to your website.
The good news is, there are a lot of content around SEO best practices. A great deal of how-to-videos, and the value it adds to your website rankings and effectiveness.
The following article teases out 12 common mistakes that are often made and overlooked, and that can be easily corrected.