The 7 Legal Rules Your Emails Must Follow

Email Marketing Legal Rules

Email marketing is still a very cost effective way to connect with your customers, build brand awareness, promote a product or increase online sales. There are few cross-overs between email marketing legal rules and email marketing best practices, but the legal rules are critical to preventing legal headaches. Explore the 7 legal rules here

  1. CAN-SPAM Act of 2003 
  2. Header information and Subject line 
  3. Ad Disclosure 
  4. Location 
  5. Unsubscribe option 
  6. Opt-out completion 
  7. Third Parties responsibilities 

The basic rules governing email marketing has not changed, but there are specific principles that will help to make your marketing efforts effective. Most Email Software Providers detail specific guidelines to help deploy the very best Email Best Practices

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