According to the small business guide to YouTube Marketing, and given the popularity of video content, it likely should be - YouTube has more than 1.8 billion monthly active users, and remains the online video leader, despite rising challenges from Facebook, Twitter and others.
YouTube is also a central platform to the Google ecosystem, which provides a deeper level of organic search and provide the greatest opportunity for ongoing Search Engine Optimization (SEO).
YouTube Channel Overview Statistics
Some of the key factors to make certain that you are maximizing the use of the YouTube channel includes:
- Customizing the channel with your brand colors
- Adding branded photos
- Including branded Hashtags
- Incorporating meta data that supports your business keywords