Are you new to marketing? Do you struggle with marketing acronyms? Well, take a look the the following marketing acronyms, which can help elevate your knowledge game.
SMM - Social Media Marketing
KPI - Key Performance Indicators
ROI - Return On Investment
CTR - Click-Through Rate
CTA - Call To Action
PPC - Pay Per Click
SEO - Search Engine Optimization
USG - User Generated Content
Challenges with Marketing Jargon
There are pros and cons to using marketing jargon. Marketing jargon can be very useful when you are working with your colleagues/or marketing teams, which can demonstrate knowledge and skill, but it could be quite frustrating when you assume everyone else are equally informed. For example, when communicating with a client, it might be helpful to use jargon, but only after you have educated them about the acronyms, and they express a sense of comfort or familiarity. Otherwise, it is wise to speak as plainly as possible about your marketing initiatives or programs without the fog of acronyms .
Benefits of Acronyms
Acronyms can be a time saver when working with colleagues or vendors, simply because it can save time and also signal that you have a good grasp on the digital marketing knowledge landscape.
If you are a marketing pro, it is expected that you would be familiar with marketing and business acronyms, such as BR - Bounce Rate, CMO - Chief Marketing Officer or CAN-SPAM - Controlling the Assault of Non-Solicited Pornography And Marketing, just to name a few.
HubSpot Marketing posted this article that lays out 75 acronyms and abbreviations that you will find interesting and helpful in your marketing career, or as a business pro. You will be surprised how often these are used in everyday business conversations.