Building Strong SEO with Backlinks
What are backlinks?
According to Backlinkco Backlinks (also known as “inbound links”, “incoming links” or “one-way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.
Backlinks are an important aspect of your Search Engine Optimization (SEO) strategy. It helps to boost your content relevance, drive traffic, increase revenue, build brand awareness, and many other important business objectives.
SEO is a combination of art & science. It is a very delicate dance. Using backlinks is vital when crafting an SEO strategy. This post is dedicated to exploring the various areas of creating and using backlinks to support your business objectives. Writing a blog post, or inviting guest bloggers is central to this approach.
Build Relevant Backlinks
Why Consider SEO
The world of SEO can sometimes seem overwhelmingly confusing or extremely complex. It is no doubt, an area where using an expert can be eternally rewarding. In other words, it is worth the investment to ensure that your key business objectives are aligned in a way that helps you with a return on your investment (ROI).
Here are a few areas that are critically important when creating backlinks:
An example of a backlink
Digital Marketing Services - You can use an anchor text rather than using the full string of the link as noted here: (https://www.amaconsultingservices.com/digital-marketing-services). This link is embedded behind the anchor text.
John McDougall provide a comprehensive beginner’s Guide to building quality backlinks. See the link below:
What are Anchor Texts?
Anchor texts are a simple way to display a website URL with a direct connection to the content that is relevant to the user. For example, you can use the following:
A brand name
Title of the webpage
The webpage URL
The Buy Now button
Why backlinks are important?
Backlinks provide a wide range of important objectives, which include, but are not limited to:
Branded keywords
Product/business relevance
Creating business partnerships online
Brand awareness
Increasing revenues
Increasing website traffic
What are the attributes of good quality backlinks?
Industry experts
Content authority
Competitive phrases
I found this video by Ahrefs that does a really good job explaining in more detail the nuts & bolts of backlinks in a very simple, but comprehensive way.
