Color Psychology & Web Design

We have often talked about color and the impact it has on our day or mood. Do you take the same awareness into your designs? Have you considered the affect it has on your potential site visitors? The psychology of color and design is well documented. Visitors respond to color in an almost visceral way.
The various colors all tell a different story. Color has a huge impact on how site visitor interact with your content. Red, Orange, Blue, Purple, Green, Yellow and so on.
I believe that on a subconscious level, we are fully in-tune, but is subconsciousness the best option to ensuring a full connection with your potential visitors/customers? Probably not.
Take a look at this article and get inspired. Do you know how color affect your website visitors?

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