Instagram announced that its platform now has 800 million monthly active users, and 2 million advertisers. What does this mean for marketers? How can you leverage this platform to reach your potential customers?
It's quite simple, consumers are expecting more visual experiences - it might also provide clues about what consumers expect from a content perspective. Photos and videos, when presented in a creative way, can have a huge impact on the marketing message. It also tells us a little about what engagement really means in a social media environment.
Let's not forget that Facebook acquired Instagram in 2014 for $1 billion and a lot of people scratched their heads and wondered aloud: Why? What will they do with this platform? Well, a few years later, and the details are in the massive growth of Instagram monthly users.
Check out the details and what this means, and how you can take advantage of this very active user-base and platform.