Instagram is a visual social media platform. An excellent medium to tell a story visually, and use the full length of your creativity.
Instagram is tightly interwoven into Facebook, which allows you to seamlessly share your advertising Instagram Ads across the a powerful landscape.
"The key to a successful Instagram ad strategy is experimenting and refining. Rapidly generating and testing ads will help you learn quickly what works best for your brand and your target audience. You don’t need to spend a ton of time on each one—you just need to understand the most essential elements of an awesome ad."
Make Instagram Ads work for you
To run an Instagram ad, you'll need to set up an Instagram business account and then link to your company's Facebook Page.
Follow these easy steps to get started setting up your Instagram Ads:
- Set your goal
- Consider your audience
- Add a compelling image
- Craft your copy
- Add finishing touches
"If your goal is to reach as many people as possible, it might be tempting to leave your audience filters wide open. But honing in on a specific segment or demographic will provide you with more useful data about your audience’s preferences and interests, and ultimately help you refine your ad strategy."