The Guide to Getting More Genuine Leads for Your Website

How do you describe lead generation?

According to Marketo, Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline. Lead generation is also a critical path to increasing sales and revenue for your business and a major component of your sales team's mission. 

The process flow of lead generation is changing and making it increasingly easier to create an effective lead generation strategy.

Lead Generation and Marketing Process 

The transformation of lead generation and marketing then and now includes:

• Mission

• Customer Intelligence

• Mechanics & Tactics

• Measurement

Lead generation to drive more revenue

The process flow of lead generation is changing and making it increasingly easier to create an effective lead generation strategy.   

Here are 7 smart ways to get more leads to your website: 

1. List your business on Google MyBusiness, Bing, and Yahoo Local

2. List your website on local directories and local search engines

3. Get on social media platforms

4. Create valuable content

5. Get listed on tech review sites

6. Invest in Google Adwords and social media paid ads

7. Answer questions in Quora

Check out the Infographics for more in-depth details about each suggestion to generate quality leads.