What is the importance of social media?
According to the balance small business “Social media represents low-cost tools that are used to combine technology and social interaction with the use of words. These tools are typically internet or mobile based. A few that you have probably heard of include Twitter, Facebook, and YouTube.”
The Role social media plays in marketing
“Social media gives marketers a voice and a way to communicate with peers, customers, and potential consumers. It personalizes the "brand" and helps you to spread your message in a relaxed and conversational way.”
Social media plays a pivotal role in our business and having a good understanding of the Dos and Don’ts is critical to creating ongoing opportunities for a successful business. Here are a few Dos and Don’ts:
Social Media Dos
Think before you post
Let your voice be heard
Set realistic expectations
Write for your readers
Personalize your outreach
Social Media Don’ts
Don’t engage with haters, trolls, and other negative influences online.
Don’t try to be everywhere and do everything
Don’t post without proofreading
Don’t ignore your followers’s comments and messages
Don’t dwell too much on your competition
The Dos and Don’ts of social media can easily be incorporated into a cohesive strategy. A plan that guides what you do and how you implement your plans on social media platforms. They also help you to be mindful of your followers and your competitors.