Let's preview a few of the free hashtag tracking software solutions and determine which one might be a good fit for your digital marketing strategy & implementation plan.
What's a Hashtag?
According to Digital Trends, a hashtag is a word or phrase that follows a pound sign (also known as a hash) and is used to identify specific posts on social media. A type of metadata, hashtags allow anyone to tag content on sites like Facebook, Instagram, and Twitter. Hashtags help users more easily navigate posts and engage in larger online conversations.
Hashtags can also be used to expand your branding and advertising initiatives. Creating a branded hashtag can set-up a process to monitor and track the success of your branding tactics.
Once you've created a branded hashtag, you have to set-up a process to track the success and determine how to optimize the hashtag to work even harder to support your digital marketing strategy.
Here are 5 Free Hashtag Tracking Tools
- Twitter Search
- Keyhole.co
- Tweet-reach
- Tweet Binder
- AgoraPulse
Explore each of the hashtag tracking tools in more detail here