Facebook Insights in 5 simple steps
- Select the audience you want insights for
- Build your target audience demographics (learn as you go)
- Discover what your audience already likes
- Uncover location, language, and device details
- Target your audience with an ad
Why Facebook for advertising?
- Your audience is on Facebook
- Facebook ads are cheap
- The targeting capabilities are exceptional
- Facebook is effective in pushing on-the-fence leads down the funnel
- Facebook allows you to find new qualified leads easily
There are a number of social media platforms that allow you to advertise and manage multiple accounts within a single dashboard. Hootsuite is highly recommended as a good solution, to help manage your social media accounts, but to also help you fine-tune your insights in a useable fashion.