How to Use Facebook Audience Insights to Improve Targeting

Facebook Insights in 5 simple steps 

  1. Select the audience you want insights for
  2. Build your target audience demographics (learn as you go) 
  3. Discover what your audience already likes 
  4. Uncover location, language, and device details
  5. Target your audience with an ad

The 5 simple steps are detailed here

Why Facebook for advertising? 

According to WordStream, here are 5 reasons you should be advertising on Facebook

  1. Your audience is on Facebook
  2. Facebook ads are cheap 
  3. The targeting capabilities are exceptional 
  4. Facebook is effective in pushing on-the-fence leads down the funnel 
  5. Facebook allows you to find new qualified leads easily 

Consolidated Platforms

There are a number of social media platforms that allow you to advertise and manage multiple accounts within a single dashboard. Hootsuite is highly recommended as a good solution, to help manage your social media accounts, but to also help you fine-tune your insights in a useable fashion.  

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