Why Your Social Media Strategy Isn't Working
Very often we forget that social media channels are marketing platforms. If we keep this single fact in mind when we plan our social media strategy, we will effectively be in a better position to leverage each channel to support our marketing and advertising initiatives. Take a look at the 5 reasons noted in this article about why your social media strategy might not be working.
- You're overestimating "community"
- You aren't advertising
- You get distracted by flashy tactics
- You don't understand data
- You act like a big brand - you're not
Explore the details of the above reasons why your social media strategy isn't working. You will very likely find a few things that you can very quickly change, and get back on track.
The 2 reasons that resonated with me were:
- You're not advertising
- Getting distracted by flashy tactics
I am a firm believer that one should stay focussed on the fundamentals of marketing. Advertising remains central to getting access to potential customers via social media channels. In addition, these channels provide a good deal of data to help you assess the effectiveness of your campaigns, and determine how to optimize for better results. The second point or reason that hit home for me was getting distracted by flashy tactics. The idea that something is new, means that it works better, never made sense to me. The basic marketing tactics of understanding your potential customer needs, and creating messages in a clear and concise way is still the best way to go.